As a designer, I use UX research to uncover people’s internal maps of how things should work—usually unspoken, shaped by experience and belief. When a design feels familiar and welcoming, it builds trust and a sense of belonging, encouraging ongoing engagement.
Terrain.org had strong traffic in their analytics, but low time on site, and few subscribers. I used research to understand why readers weren’t staying engaged with this kind of long-form content.
Tumamoc Tour:
A mobile app for place-based learning on Tumamoc Hill
UX Research | Mobile UX | Interpretation
Visitors to this desert ecological preserve came mainly for exercise and socializing. We explored how mobile interpretation could deepen interest in the hill’s history, ecology, and science.