Software is as smart as its user experience.
SEO site audit
It’s tempting to rely solely on advanced technology and business acumen for success. We often think we already understand our users, audience, or customers. However, it’s a mistake many website owners make–designing for ourselves based on assumptions.
Technical functions and business goals are critical. Yet, none of it truly works if you don’t have a good user experience. It’s just so easy for people to close a window or click through to another site.