Software is as smart as its user experience.
Discover
User interviews
Competition
UX strategy
Design thinking
Define
Info. architecture
Task flows
Usability testing
Site maps
Design
Sketching ideas
Wireframes
User interface
Prototyping
Deliver
SEO site audit
Websites
Graphic design
Research reports
It’s tempting to rely solely on advanced technology and business acumen for success. We often think we already understand our users, audience, or customers. However, it’s a mistake many website owners make–designing for ourselves based on assumptions.
Technical functions and business goals are critical. Yet, none of it truly works if you don’t have a good user experience. It’s just so easy for people to close a window or click through to another site.