Paul Mirocha UX design

Skills
UX research
Usability testing
UI design
Visual design

Process
Human Centered Design
Visual thinking strategies

based in Tucson, Arizona

When you understand your audience, seeing through their eyes, thinking their thoughts, and feeling their emotions, you know what to build and how to design it.

Technology is as smart as its user experience.

UX Case Studies

Designing search: connecting science to environmental policy law

Designing search: connecting science to environmental policy law

January 23, 2023

NEPAccess.org is a web search portal for 50 years of lost scientific data created under NEPA, the National Environmental Policy Act. These documents are very useful for making decisions on public projects, yet can be difficult or impossible to find. To succeed the site has to be usable for five user groups or personas.

Reading behavior on an online literary magazine

Reading behavior on an online literary magazine

February 7, 2019

How do people read on screens vs on printed paper? A analysis of on online literary magazine with a goal of increasing engaged long-form reading through design improvements.

Mobile app strategy and user flows

Mobile app strategy and user flows

January 16, 2018

Tumamoc Hill is a puzzle: a tiny piece of highly-protected desert surrounded by a growing city. If you compare it to Central Park in New York, there would be only one path through it, the rest of it off limits, left as much as possible in its natural state–before Europeans colonized it.

Information architecture for a small town library

Information architecture for a small town library

November 27, 2017

Library sites are complex and small town libraries often don’t have the resources to hire professional designers. The Upper Sandusky Library site had become cluttered over time by the accumulation of new content without an organization scheme. It was difficult for patrons to find the most commonly sought after information.

This site is under construction. In fact, I'm constantly fiddling with it for more simplicity and clarity. --Paul