Paul Mirocha UX Design

A User Experience Design Team of One

I do the deep, often invisible research that makes a visual design work—easy to use, easy to learn, and to navigate. This is done through a deep understanding of a site visitor’s needs, goals, and last, but not least, their emotional experience with the product.

Discovery

User interviews
Competition analysis
UX strategy
Design thinking

Define

Info. architecture
Task flows
Personas
Site maps

Develop

Sketching ideas
Wireframes
User interface design
Prototyping.

Deliver

SEO site audit, Usability testing
Graphic design
style guides

It’s tempting to forget your users, and rely solely on advanced technology and business acumen for success. We often think we already understand our users, audience, or customers. However, it’s a mistake many website owners make.

Adapted from Willie Lai. Donut icon by Vecteezy.

Technical functions and business goals are critical. Yet, none of this matters if you don’t have a good user experience. It’s just so easy for humans to close a window or click through to another site. 

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