Category content strategy

Personas: Student Life website

Research has shown that the non-academic aspects of student life play a huge role in attracting a prospective student, encouraging them to enroll, maintaining a satisfying experience while a student, and loyalty after graduation. The purpose of the Student Life section of the Kent State University website is to support students’ needs and desires outside of class. The Student Life and Campus Safety sections of the site are currently not well organized: a patchwork of links, images, and sections that could do a better job of meeting site visitors’ expectations.

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Web content strategy analysis

The site (hub.currentbyge.com) is meant to be a content hub, a repository for informational articles about the switch to LED lighting. The goal is to promote Current as a thought leader in the field, and to create and track leads. A content hub can become the canonical place to find critical content on a particular topic all in one place. But, to achieve this, the content needs to be organized, structured, and have a consistent curated message.

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