NEPAccess.org is a web search portal for 50 years of lost scientific data created under NEPA, the National Environmental Policy Act. These documents are very useful for making decisions on public projects, yet can be difficult or impossible to find. To succeed the site has to be usable for five user groups or personas.
The site (hub.currentbyge.com) is meant to be a content hub, a repository for informational articles about the switch to LED lighting. The goal is to promote Current as a thought leader in the field, and to create and track leads. A content hub can become the canonical place to find critical content on a particular topic all in one place. But, to achieve this, the content needs to be organized, structured, and have a consistent curated message.