Site Audit
Kent State University Health Services Site
A content audit or content inventory is not pretty, but it’s part of the creative process: culling out the bad ideas and the ROT (redundant, outdated, or trivial content) that has accumulated over time.
Removing the chaff makes the important content easier to find, simplifies the design and removes some of the effort a user would have to do to sort relevant from useless information.
But first you have to know what’s in there.
View the PDF (if you dare)
I catalogued 88 pages mostly first and second level and evaluated each page based on these standards:
- Editorial style guides
- Content that is Redundant, Out-of-date, or Trivial (ROT)
- Four site-visitor personas
- KSU institutional goals
- Message architecture based on KSU branding values
- Information architecture: site structure, navigation, organization, and labeling
- Voice and tone
Main take-away
My most critical recommendation from this audit was to apply the message architecture of the larger Student Life site to the UHS site. As it stands, the UHS site appears to be on its own, unconnected to the main KSU branding message. It relys on old school medical style writing that focuses on the medical center, its expertise, and the technical details rather than speaking to the students and other site visitors.