content strategy

University Health Services Site - content inventory spreadsheet

Content inventory and assesment

We cataloged 88 individual pages and evaluated each page for Redundant, Outdated, or Trivial (ROT) content.

Content strategy diagram - the crystal goblet, after beatrice warde

Content strategy diagram

I believe the wine-taster's goblet as a metaphor for clarity in design is even more relevant today as it was for typographer Beatrice Warde in 1930.