Sonoran Desert: A Literary Field Guide
Nature guides have become a commodity based on a common formula. This one seeks to change that, featuring a poem by a different writer for each species.
Pencil illustration by Paul Mirocha of a stargazer lily showing typical flower anatomy.
Content strategy diagram
I believe the wine-taster's goblet as a metaphor for clarity in design is even more relevant today as it was for typographer Beatrice Warde in 1930.