University Health Services Web Site
Executive Summary
A content audit is not pretty to most people, it's the nuts and bolts. but to me, it's part of the create process: you need to know what you have that's good and kill the clutter that you no longer need.
We made a content inventory and audit of the Kent State University Health Services (UHS) site, a subsite of the Student Life section of the main KSU web site. We cataloged 88 individual pages, mostly first and second level and evaluated each page based on these standards:
- Editorial style guides
- Content that is Redundant, Outdated or Trivial (ROT)
- Four site-visitor personas
- KSU institutional goals
- Message architecture based on KSU branding values
- Information architecture: site structure, navigation, organization, and labeling
- Voice and tone
The UHS site needs work in all these areas. There are editorial and copy-writing inconsistencies and a fair amount of ROT. The information architecture is unorganized lacking a focus on the most important student needs.
One of our main recommendations is to apply the KSU branding and message architecture from the main Student Life site. The KSU voice and tone is almost completely lacking on the UHS site.