Infographic: Content Strategy

My diagram above was inspired by a speech in 1930 to the Typographer’s Guild called The Crystal Goblet: or Printing should be Invisible, by book designer Beatrice Warde. I believe the wine-taster’s goblet as a metaphor for clarity in design is even more relevant today in digital media. Just for contrast, the image below reminds … Read More

Content Inventory

University Health Services Web Site Executive Summary We made a content inventory and audit of the Kent State University Health Services (UHS) site, a subsite of the Student Life section of the main KSU web site. We cataloged 88 individual pages, mostly first and second level and evaluated each page based on these standards: Editorial … Read More