Infographic: Content Strategy

My diagram above was inspired by a speech in 1930 to the Typographer’s Guild called The Crystal Goblet: or Printing should be Invisible, by book designer Beatrice Warde. I believe the wine-taster’s goblet as a metaphor for clarity in design is even more relevant today in digital media. Just for contrast, the image below reminds … Read More

Current by GE

Web Site Content Analysis A content hub The site ( is meant to be a content hub, a repository for informational articles about the switch to LED lighting. The goal is to promote Current as a thought leader in the field, and to create and track leads. A content hub can become the canonical place … Read More

Content Inventory

University Health Services Web Site Executive Summary A content audit is not pretty to most people, it’s the nuts and bolts. but to me, it’s part of the create process: you need to know what you have that’s good and kill the clutter that you no longer need. We made a content inventory and audit … Read More