Posts tagged personas

Personas: Student Life website

Research has shown that the non-academic aspects of student life play a huge role in attracting a prospective student, encouraging them to enroll, maintaining a satisfying experience while a student, and loyalty after graduation. The purpose of the Student Life section of the Kent State University website is to support students’ needs and desires outside of class. The Student Life and Campus Safety sections of the site are currently not well organized: a patchwork of links, images, and sections that could do a better job of meeting site visitors’ expectations.

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