Paul Mirocha UX Design

Personas: Student Life website

persona experience framework for Kent State University students-Alexis

Research shows that the non-academic aspects of student life play a large role in attracting a prospective student, encouraging them to enroll, maintaining a satisfying experience while a student, and loyalty after graduation. The Student Life section of the Kent State University website is meant to support students’ needs outside of class, yet is currently hard to navigate.